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Detailed Information for : Excise Tax, Beer, Wholesalers and Importers, Wisconsin
Any person, sole proprietorship, partnership, limited liability company, corporation or association who wants to deal in beer at the wholesale level in Wisconsin must obtain a permit from the Wisconsin Department of Revenue.  
License Type:
The BTR certificate and beer permits are valid until canceled by the permittee or revoked by the department.  
There is no fee for the WIsconsin Wholesalers and Importers Permit; however, persons wanting a beverage permit must hold a Business Tax Registration (BTR) Certificate. The BTR certificate and beer permits are issued by the Compliance Bureau in Madison, (608) 266-2776. There is a one-time $20 charge for the BTR Certificate. This certificate is renewable every two years for $10.  
Persons who want to obtain a beverage permit or license from the Department of Revenue should also contact their municipal clerk to see if there are any licenses they must obtain from the municipality.  
Additional Information:
For further information see the Department of Revenue's Frequently Asked Questions.  
Application Form(s):
Wisconsin Statutes:
Wholesalers' licenses (s. 125.28).  
Administrative Rules/Codes:
No administrative rule(s) or code(s) apply.  
Contact Information
Customer Service Bureau
Home Page:
E-mail :
Hours of Operation:
7:45 a.m. - 4:30 p.m., Monday through Friday  
Mail Address:
PO Box 8902, Madison, WI 53708-8902  
Street Address:
2135 Rimrock Road, Madison, WI 53713  
Agency Web Site:
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For additional assistance with business-related license, permit and registration information, visit the Wisconsin Small Business Development Center at or phone them at 608-263-7680.