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Detailed Information for : WIC Vendor - Grocery
Authorization to sell authorized foods to participants in the Special Supplemental Nutrition Program for Women, Infant and Children (WIC).  
License Type:
One year.  
  • Grocery and pharmacy must be located in Wisconsin;
  • Charge reasonable prices for WIC foods - prices charged for WIC foods must not exceed 115% of the average prices charged by other vendors in the Local WIC Project service area;
  • Have adequate stock levels of WIC foods;
  • Acceptable history with WIC, the Food Stamp Program, and other food and nutrition programs of the United States Department of Agriculture;
  • Must have satisfactory site visit; and
  • Complete a training session.

    Also see our website on How to Become a WIC Vendor.
    Required Documentation:
  • Proof of ownership of the business; and
  • Copy of license as retail food establishment.
    Additional Information:
    For a program overview, visit the WIC website  
    Included with application materials.  
    Application Form(s):
    Please see our website on How to Become a WIC Vendor.

    Print ALL documents for a complete application pack
    Application form including instructions
    Price Survey
    Vendor Agreement
    Food List  
    Wisconsin Statutes:
    Federal Title 7 CFR Part 246, Special Supplemental Nutrition Program for Women, Infants and Children and
    Wisconsin Statute 253.06, State supplemental food program for women, infants, and children.  
    Administrative Rules/Codes:
    HFS 149, WIC Vendors  
    Other Agencies Involved:
    Read the Department of Revenue's booklet entitled Grocers - How Do Wisconsin Sales and Use Taxes Affect your Operation?  
    Contact Information
    Bureau of Community Health Promotion, WIC Program
    Home Page:
    E-mail :
    Hours of Operation:
    7:45 a.m. - 4:30 p.m., Monday through Friday  
    Mail Address:
    PO Box 2659, Madison, WI 53701-2659  
    Street Address:
    1 West Wilson Street, Madison, WI 53702  
    Agency Web Site:
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    For additional assistance with business-related license, permit and registration information, visit the Wisconsin Small Business Development Center at or phone them at 608-263-7680.